Sarah Stovold is the President of The Answer by IMI International, a global insight consultancy where she delivers strategies rooted in audience insights and best practices for measurable in-market success. With 20 years in marketing, Sarah has helped drive the growth of global brands across industries, including Coca-Cola, the NHL, General Mills, Kruger Products, and Rogers Communications. A founding board member of WISE Toronto (Women in Sports and Events) since 2018, she currently serves as VP and Chair of Marketing and Communications. Sarah co-leads IMI’s collaborations with Canadian Women and Sport and plays a key role in Hockey Canada’s initiative to shape the future of hockey for women and girls in Canada. Through her volunteer work, corporate contributions, and mentoring, Sarah advocates for equity, inclusiveness, impact, and advancement—especially for women. Beyond the boardroom, Sarah is an endlessly curious lifelong learner, a retired competitive gymnast, and a proud mother of two based in Toronto.