David has been a senior leader in the Canadian consumer packaged goods and professional sport industries for over three decades.

From 2016 to the fall of 2024, he was the Managing Director of NFL Canada. In this role, he was accountable for all business aspects of the league including media partnerships, fan development, corporate partnership acquisition and management, consumer products and stakeholder relations. In addition, during David’s tenure, the NFL spearheaded the successful expansion of their NFL Flag Football programs across the country to help drive the growth of the game with youth across Canada.

Prior to joining the NFL, David’s career was focused on consumer and commercial marketing. He has been responsible for building some of Canada’s most iconic brands including MinuteMaid, vitaminwater, Nestea, Molson Canadian and Clorox TM.