Aaron is the Manager of Hockey Sponsorships at Hyundai Auto Canada and has led the brand’s notable partnerships with the NHL, NHLPA, PWHL, and Hockey Hall of Fame for the past three seasons. With a deep passion for both sports and the automotive industry, Aaron has successfully developed and executed strategies that bridge these two different worlds through a unique blend of expertise, creativity, and innovation. A strong relationship builder and effective collaborator, Aaron looks forward to working with the Breaking Down Barriers team to uncover even more of these incredible stories and continue to celebrate those who are driving the game of hockey forward at all levels.